When starting a handyman business, or growing an established business, you’ll hear the word “brand” thrown around a bunch . But it can be a bit confusing to really understand what your brand is.
And honestly, most people get it wrong.
Most think your brand is your colors, logo and design.
And while those are parts of the *visual* portion of your brand, they are only there to reflect the intention behind your actual brand.
So what exactly is your brand?
It’s the cumulation of what your ideal customers and overall community think of when they think of your business.
Your brand is determined by the perception of the audience. In short, it’s your reputation, and what experience people think they will have when they work with you.
And whether you choose to cultivate your brand or not, you already have one.
Most commonly, handyman businesses have the brand of “cheap labor, will do anything”
And… well. That’s not an ideal brand image (aka reputation) right?
If you want to start a handyman business the best thing you can do is create a memorable brand that resonates with your target audience.
Let’s explore some key strategies to help you craft a distinctive and compelling handyman brand.
Define Your Brand Identity
But first, you need to know who are talking to , *ideal customer*, whats unique about your business , *you*. And what your values, qualities and characteristics are. Use these insights to shape your brand identity and then ensure that it is consistent across all your marketing efforts.
The very first step is clearly defining your brand identity. What values, qualities, and characteristics do you want your brand to embody? While you can’t control the entire narrative of what a person considers your brand to be, you can guide them.
If you haven’t decided who your target market is, values, or differentiator, you end up competing in the bottom of the barrel comparison. No one wants to deal with the “who is cheapest and can do it fastest?” question.s
Wouldn’t you rather be the handyman or contractor that is called because they know that you’ll do it right? Not because you were cheap and available?
Ready for some stats?
source: Consumergoods.com
Create a Purposeful Visual Identity
Where most people go straight to when thinking of their brand, is the brand visuals. And this is an important part, but only if you do the brand identity step (from above) first.
Now having great visuals for your brand is important. But the most important thing is that those visuals are attracting that ideal customer. It’s not *really* about what you think looks good. It’s so much more about what will catch their eye. This is a big part of your brand and starting a handyman business right.
Having a professional logo design, and a website designed to align with the visuals that will attract your dream customer. You want it to be memorable when they see your van in the parking lot of the grocery store. Or out front of their neighbors house. Memorable and professional
Remember, as a handyman, you are constantly battling the initial thought of “is this a real business / can I trust this guy?”. By the customer when they think of handyman businesses. Your visual brand aspects help build the perception of quality, professionalism. It all legitimizes your business in the eyes of the customer.
Your visual identity of your brand should be consistent in everything. From the website, logo, colors of your shirts/uniforms and any other marketing you create to showcase your business. It’s in that consistency that trust begins to build.
Bonus tip : When choosing colors, look into the psychology of how that color affects the emotions of your customer. There is a reason why blue is the most popular brand color out there. Blue gives the emotional impression of trust and reliability. I walk all my customers through the psychology of color in our Built From Scratch Handyman program!
Craft a Compelling Brand Story
We are all human right? And humans love stories. What is the story behind you and your business? That is your brand story. It doesn’t have to be complex… or even long. But sharing why you started your business, and why you love to work with your hands makes you more human. And more interesting.
What resonates with your audience and showcases what makes your handyman business unique? You can highlight your journey, your expertise, and the values that drive your commitment to exceptional service. A compelling brand story creates an emotional connection with your customers and differentiates you from the competition.
You don’t have to share anything personal, or become a Tik-Tok star to do this. Simple as sharing your story of why you are in business and why you were compelled to this industry in your about section of your website and marketing works great.
Deliver Consistent Brand Messaging
Next is all about your messaging. How you talk to your customers is important to attracting the right ones. Consistency in the message and the ton is key when it comes to building a strong brand. Ensure that your brand messaging is consistent across all touchpoints, including your website, social media profiles, marketing materials, and customer interactions. Use a consistent tone of voice and key messaging points, to reinforce your brand identity and build trust with your audience.
Leverage Online Platforms
In today’s digital age, it’s essential to have a strong online presence, but so many small businesses and handyman businesses skip this vital tool. Create a professional website that showcases your services, brand story, and testimonials from satisfied customers. Actively manage online reviews and respond to customer feedback to further strengthen your brand reputation. You want to be on social media as well, even if you don’t currently have a plan to post regularly. Every place you can get a free profile that points back to your website helps your SEO and allows more touch points for potential customers to find you.
Next Steps
Now you have a clearer understanding of why your brand is so pivotal to your business. It’s one of the puzzle pieces to a wildly successful business, and standing out to be the handyman business your ideal customer chooses to hire. When you have a brand like this, people will wait for your availability AND they will pay your going rate. No longer do you have to struggle to make ends meet.
But I also get that this sounds like a lot of work. And we’ll be straight with you, it can be. Especially if you don’t really know what it is you are doing. But this is also exactly what I do for businesses just like yours every day.
How Can The Handyman System Help?
I help you build your brand identity so that we can create the visuals, messaging, website and online presence to help you stand out. Plus we also work on SEO and systems to make your job as streamlined as possible every single day (with the least amount of effort).
So, if you are ready to stand out from the competition, we’re excited to introduce our Built From Scratch Handyman System designed to help you grow or start a handyman business by crafting an unforgettable handyman brand. Discover how this resource/service can guide you through the process of brand development, provide expert insights, and offer practical strategies to create a brand that leaves a lasting impression. You can inquire and learn more about working together at this link : Built From Scratch Handyman System
Remember, a strong brand sets the stage for success and builds trust with your target audience. Embrace these strategies and leverage our Built From Scratch to create an unforgettable handyman brand that truly stands out.
If you have any questions or need further guidance, we’re here to support you.
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