When you’re just starting out, the biggest question that is going to run around free in your mind is “ How do I choose my handyman business name?” This makes sense as your handyman business name is one of the first big decisions you need to make to be able to get started with your handyman business.
Your handyman business name sets the tone of your business. So you want to choose a memorable and unique name, but also one that is being searched for.
I always advise to be memorable and searchable over clever or unique for choosing a handyman business name.
A strong business name can make a lasting impression and set you apart from the competition but how do you make sure you are picking a memorable and searchable name?
Here are 3 Tips on how to choose your handyman business name.
Tip #1: Be Different from the Competition
To be different from your competition, you first need to know who your competition is, so it’s time to do some research.
Reality is, the most successful and busy businesses are found online… because that is the default way people go to search for help.
To know who your biggest competitors are, look at who shows up in a Google search for “your town” handyman (or any other niche that you’re interested in pursuing).
Check Google Maps, Yelp and Facebook. These are the businesses to compare against.
When looking at your competitors names you want to make note of them. Are they relevant to your city or town? Are they named after the handyman itself?
You want to choose a name that does not closely match your competitors. First, you won’t be able to have that name as it’s taken (duh), but if it’s too similar, it creates confusion.
You don’t want to have a similar name of a competitor whose reputation is horrible right? You’ll be guilty by association/similarity. And that’s a bad direction to go down.
While you’re at it, take note of their website, colors and logo. You don’t want to copy those either. Again, it’s about building something that is different and memorable!
Tip #2: Include Search Terms for SEO
If you are not sure what SEO is, here’s a quick intro. When someone picks up their phone and types in a keyword in the Google search bar, Google will go find the most relevant websites an show them in the results page. SEO stands for Search Engine Optimization. So it’s your work on the website front to make sure that you optimize your website for the keywords that people are searching for in your area for your service. When your website is SEO optimized, then Google will do the heavy lifting of finding you more clients.
Okay, now that you know what it is, let’s chat about how to make this work for your name.
One of the best hacks to get people who don’t know you to want to hire you is to be found online. Via Google, Yelp, Facebook or any other online platform. So, one of the things we make sure to do when we help clients choose their business name is find out what people are searching for online. What are the exact keywords they are using?
For example : “[YOUR TOWN] Handyman”.
Are people searching for that?
Is the URL available?
Is the business name available?
If yes, then you’ve hit the jackpot. Often it’s not (as others have gotten there before you) so you have to get creative with similar options utilizing the keyword as much as possible.
Why does this matter? It may not be the most creative naming convention. But as a handyman, is it better to be creative, or booked?
When your name is memorable and what people are already searching for Google will serve you up on a platter for them.
The key is to do the actual research on tools like Ubersuggest or SEMrush to see what people are searching for, how many searches happen each month and how competitive the keyword is. Sound complicated? If so, keep reading as I can help if you don’t want to tackle it yourself.
If your name and URL match a major keyword, you can fast lane your online results which equals more leads faster.
Tip #3: Aim for Memorable and Simple
Simple over complex every time. As a handyman, you’re likely not planning on building a world wide empire. So keeping it simple and direct will make you memorable every time.
Using the word handyman in the name instantly tells folks what to expect, which is also memorable. Names align with their area and the thing they want to hire for. For example “ North Seattle Handyman” , “Scottsdale Handyman Co” “Spring Hill Handyman”.
Often handymen and contractors end up choosing a name that has their name in it or is goofy like “Handy Joe.” This strategy is ineffective to be found online. At the end of the day, memorable is key, so keep it simple and direct and you’ll have a winner.
When it’s simple and memorable, it’s more likely to be shared by past clients. It’s also more likely to be remembered when someone sees your truck driving by with your name on it.
What is sticky is always better than what is clever.
Looking for help?
We understand that things like naming don’t come easily to many.
You can do this research all yourself. Or you can get help if you want to do research and check for competitors, keywords and how memorable it is. Don’t guess, research is your friend.
If the idea of doing this research is making your head spin a bit, we can help. Picking the right name and URL can put you ahead of the competition. Which allows you to be found easily online and not get confused with any of your competition, so it’s not a part of your business you want to ignore.
Our Business Name Consulting for Handyman Businesses is designed to assist handyman business owners like you in choosing a memorable and unique business name. Effectively focusing on what is being searched by your ideal client in Google.
This service provides further guidance and support to enhance your business naming process, ensuring your brand identity stands out.
To access the service or learn more about it, you can do so here: (click on the image)
Remember, choosing a memorable business name is an important step in establishing your brand identity. And getting your name to stick in people’s minds.
By being different from the competition, incorporating SEO terms, and keeping it simple, you’ll be on your way to creating a business name that leaves a lasting impression.
If you have any questions or need further help, we’re here to support you every step of the way.